Key Takeaways
- AI visibility tools run sets of prompts in AI engines like ChatGPT, Google AI Mode, Gemini and Perplexity, then record whether your brand is mentioned or your pages are cited.
- Google Search Console now has a free Generative AI report for AI Overviews and AI Mode impressions. Start there before you pay for anything.
- Paid trackers start at $29 a month (Otterly.AI Lite) and run into custom enterprise pricing (Profound).
- The biggest differences are which engines each plan covers, how many prompts you can track, and whether it fits into an SEO suite you already use.
- No tool sees inside Google’s or OpenAI’s systems. Treat the data as a sample of answers, not a ranking report.
More people now ask AI assistants for recommendations before they ever open a search result. That makes a new question important for every brand: when someone asks ChatGPT or Google AI Mode about your category, are you in the answer?
AI visibility tools answer that question at scale. This guide compares the main options, what each one tracks, current pricing from each vendor’s own pricing page, and how to choose. Prices below were checked in November 2026 and change often, so confirm them before you buy.
What AI Visibility Tools Measure
These tools are sometimes called LLM tracking tools, GEO tools or AI search monitoring tools. They all work in a similar way. You enter prompts your customers might ask, the tool runs them on selected AI engines on a schedule, and it stores the answers.
- Mentions. How often your brand name appears in AI answers.
- Citations. How often the AI links to your pages as a source.
- Share of voice. Your mentions compared with competitors for the same prompts.
- Sentiment. Whether the answer describes your brand positively, neutrally or negatively.
If you are new to this area, read our guides on generative engine optimization and SEO vs AEO vs GEO first. Tracking only helps if you know what you want to improve.
Quick Comparison
| Tool | Starting price | AI engines covered | Best for |
|---|---|---|---|
| Google Search Console | Free | Google AI Overviews and AI Mode | Every site, as a baseline |
| Otterly.AI | $29/month (Lite, 15 prompts) | ChatGPT, AI Overviews, Perplexity, Copilot, with paid add-ons for AI Mode, Gemini and Claude | Small budgets and first tests |
| Peec AI | $95/month (Starter, 50 prompts) | Choose 3 of ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and Naver AI | Agencies and lean marketing teams |
| Semrush | $139/month (SEO plan) | AI visibility tracking bundled into plans | Teams already on Semrush |
| Ahrefs Brand Radar | $199/month (AI Visibility Index) | AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot, plus Claude for custom prompts | Market research across a large prompt database |
| Profound | Custom (free 7-day trial) | Up to 9 engines on enterprise plans | Large brands |
1. Google Search Console Generative AI Report
The best first step costs nothing. In June 2026, Google added a Generative AI performance report to Search Console. It shows how often your pages appear in AI Overviews and AI Mode, with impressions by page, country, device and date.
Strengths: official Google data, free, and based on real searches rather than sample prompts.
Limits: it covers only Google’s AI features. It shows impressions, not the text of the answers, and it does not track ChatGPT, Perplexity or other engines. We explain how to read it in our guide to Google AI Mode SEO.
2. Otterly.AI
Otterly.AI is the lowest-cost paid option on this list. The Lite plan is $29 a month for 15 prompts, Standard is $189 for 100 prompts and Premium is $489 for 400 prompts. All plans cover ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Google AI Mode, Gemini and Claude are paid add-ons.
Best for: small businesses and consultants who want to test AI tracking before committing to a bigger tool.
Watch for: the add-on costs if you need AI Mode or Gemini, which can raise the real monthly price.
3. Peec AI
Peec AI charges $95 a month for 50 prompts, $245 for 150 prompts and $495 for 350 prompts. On these plans you pick 3 active models from ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and Naver AI. Every plan includes unlimited seats, which suits agencies that share dashboards with clients.
Best for: agencies and in-house teams that want a focused AI tracker without an SEO suite around it.
Watch for: the 3-model limit on self-serve plans. More engines require the enterprise plan.
4. Semrush AI Visibility
Semrush now bundles AI visibility tracking into its plans. According to its pricing page, the SEO plan at $139 a month includes AI search tracking and sentiment, and the Starter plan at $199 includes 50 prompts tracked daily. Semrush’s help center lists ChatGPT and Google AI Mode for prompt tracking, plus features such as prompt research and an AI search site audit.
Best for: teams that already use Semrush for keywords and rank tracking and want AI data in the same place.
Watch for: narrower engine coverage than the dedicated trackers.
5. Ahrefs Brand Radar
Ahrefs Brand Radar takes a different approach. Instead of only tracking your own prompts, it lets you research brands across a database Ahrefs says covers 542 million prompts. The AI Visibility Index starts at $199 a month and covers AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot. Custom prompt tracking packages start at $50 a month and can include Claude.
Best for: market research, competitor analysis and finding which topics AI engines associate with a brand.
Watch for: cost. It is an add-on, so it sits on top of an Ahrefs plan unless you buy it standalone.
6. Profound
Profound is built for large brands. Pricing is custom and set with its sales team. Enterprise plans cover up to 9 engines, including ChatGPT, Perplexity, Google AI Mode, Gemini, Claude and Google AI Overviews. A free trial runs 50 preset prompts daily for 7 days on ChatGPT, Gemini and AI Overviews.
Best for: enterprises that need wide engine coverage and support.
Watch for: you cannot see a price without talking to sales.
How to Choose an AI Visibility Tool
- Start with Search Console. See whether your pages already appear in AI Overviews and AI Mode.
- List 20 to 50 real prompts. Use questions customers ask your sales team, not only keywords.
- Pick the engines your audience uses. A B2B software brand may care most about ChatGPT and Perplexity. A local business may care most about Google.
- Check the true cost. Add the price of extra engines, prompts and seats.
- Run it for at least a month before you judge trends. AI answers change from day to day.
Limits of AI Visibility Data
These tools are useful, but they have real limits that buyers should understand.
- They sample answers. AI responses change with wording, location, time and personalization. A tool sees a sample, not every answer real users get.
- No insider access. Google’s own AI optimization guide says no third-party tool has access to its internal ranking or AI systems.
- Visibility is not revenue. A mention matters only if it leads to visits, leads or sales. Pair AI data with conversions in Google Analytics and our SEO ROI method.
A tracker tells you where you stand. Improving it still comes down to strong content, clear entity signals and trusted mentions, as covered in how to rank in ChatGPT and Perplexity and how to optimize for Google AI Overviews.
Can You Track AI Visibility for Free?
Yes, to a point. Use the Search Console Generative AI report for Google. For other engines, keep a simple spreadsheet of 10 to 20 prompts, run them by hand once a month in ChatGPT, Perplexity and Gemini, and note whether your brand and URLs appear. It takes time, but it costs nothing and shows the trend. Our Claude SEO workflows guide shows ways to speed up that kind of repeat task.
Frequently Asked Questions
What is an AI visibility tool?
It is software that runs prompts in AI engines such as ChatGPT, Google AI Mode and Perplexity, then reports how often your brand is mentioned or your pages are cited compared with competitors.
What is the cheapest AI visibility tool?
Google Search Console’s Generative AI report is free for Google’s AI features. Among paid trackers in this guide, Otterly.AI Lite is the lowest at $29 a month for 15 prompts.
Which AI engines should I track?
Track the ones your customers use. Most brands start with Google AI Overviews, AI Mode and ChatGPT, then add Perplexity, Gemini or Copilot based on their audience.
Are AI visibility tools accurate?
They are accurate for the prompts they run, at the time they run them. Because AI answers vary by wording, location and personalization, treat the results as a trend, not an exact count.
Do I need a separate tool if I use Semrush or Ahrefs?
Not always. Both now offer AI visibility features. A dedicated tool makes sense if you need more engines, more prompts or features your suite does not have.
Want to know how visible your brand is in AI search today? Our free SEO audit includes an AI search visibility check alongside the technical and content review.
