E-commerce SEO that brings the right buyers to your store.
More traffic does not automatically mean more sales. Your products need to appear when people are comparing options, looking for a specific product, or ready to buy.
I build e-commerce SEO strategies that improve product and category visibility, strengthen your technical foundation, and help your store show up across Google Search, Google Shopping, and AI-driven search.
Your store should be
easy to find, understand, and buy from.
E-commerce search journeys are spread across product pages, category pages, comparison searches, reviews, Google Shopping, and increasingly AI-generated answers. If your product data is unclear or your site structure is difficult to crawl, valuable search visibility can be lost before a buyer reaches your store.
I connect technical SEO, product and category optimisation, internal linking, structured data, content, and measurement into one practical growth system.
The focus is simple: attract qualified shoppers and help them move from search to product discovery to purchase.
What I help e-commerce
businesses improve
I help online stores:
- Improve visibility for product, category, brand, and buyer-intent searches.
- Optimise product pages for clearer relevance, stronger trust, and better conversion paths.
- Build category structures that support both shoppers and search engines.
- Fix crawl, indexation, duplicate URL, filter, pagination, and internal-linking issues.
- Make product price, availability, reviews, shipping, and return information easier for Google to understand.
- Improve visibility across Google Search, Google Images, Merchant surfaces, and AI search.
- Measure organic clicks, impressions, product-page performance, revenue actions, and conversion trends.
A focused SEO
system for growing online stores.
01 — E-commerce keyword and buyer-intent research
I map the searches behind your products and categories, including transactional, commercial, comparison, problem-led, brand, and long-tail queries. Each target is assigned to the right page so product pages do not compete with category pages for the same intent.
02 — Product page SEO
Product pages need more than a short manufacturer description. I improve titles, descriptions, headings, media context, FAQs, reviews, trust information, internal links, and calls to action so shoppers and search engines can understand what makes the product relevant.
03 — Category and collection page SEO
Category pages are often where stores capture broader commercial demand. I improve category hierarchy, page copy, subcategory links, filters, pagination, titles, metadata, and product discovery paths without making the experience feel forced or over-optimised.
04 — Technical SEO for e-commerce
I audit the technical issues that commonly limit online stores, including indexation, duplicate product URLs, faceted navigation, canonical tags, redirects, XML sitemaps, JavaScript rendering, site speed, mobile experience, and orphan pages.
The work is prioritised by impact. You receive clear recommendations instead of a long technical checklist with no order of execution.
05 — Product structured data and Merchant visibility
I review Product and Offer structured data so Google can better understand information such as product name, images, price, availability, reviews, shipping, and return policies where the page supports it.
I also review the relationship between on-page product data and Google Merchant Center feeds. Accurate, consistent data gives your products a stronger foundation for eligible search and shopping experiences.
06 — E-commerce content and buying guides
Helpful buying guides, comparisons, and product education can capture searches that product pages are not designed to answer. I plan content around real buyer questions and connect it to the relevant categories and products.
The aim is not to publish more content. It is to create useful content that supports discovery and leads shoppers to the right products.
07 — Internal linking and site architecture
A well-structured store makes important products easier to discover. I improve the links between categories, subcategories, products, buying guides, and supporting pages so authority and users can move through the site more naturally.
08 — SEO measurement and reporting
Reports are built around Google Search Console and GA4. We track organic clicks, impressions, query growth, category and product performance, rankings, engagement, and agreed commercial actions.
You see what changed, what moved, and what should happen next.
Built around your store
not a fixed platform checklist.
I can support e-commerce businesses using Shopify, WooCommerce, custom platforms, and other established store systems.
The strategy can be adapted for D2C brands, online retailers, marketplaces, multi-category stores, subscription products, and e-commerce companies selling across multiple countries or markets.
A 3.2x increase in AI search
visibility for an e-commerce brand.
For a premium D2C e-commerce retailer, I worked on product and merchant schema, buyer-intent answer architecture, and content structure for AI search.
Over a 90-day sprint, generative AI impressions in Google Search Console increased from 4.77K to 15.3K, a 220% increase and approximately a 3.2x improvement in AI search visibility.
The project focused on making the catalogue easier for search systems to understand and restructuring important buying content around direct answers, comparisons, and product context.
Why work directly with Nayem.
I am Nayem Khan, an SEO and GEO consultant based in Bangladesh, working directly with clients across the US, UK, and Australia.
I have worked with e-commerce, healthcare, SaaS, and local business websites. On e-commerce projects, my focus is not only rankings. It is the complete path from product discovery to qualified organic traffic and measurable growth.
You work with me directly. There are no account managers, relayed briefs, or generic recommendations prepared without understanding your store.
Frequently asked questions
What is e-commerce SEO?
E-commerce SEO is the process of improving an online store so that products and categories can be found, understood, and trusted in organic search. It includes keyword research, product and category optimisation, technical SEO, internal linking, structured data, Merchant visibility, content, and measurement.
Can you help with Shopify or WooCommerce SEO?
Yes. The exact work depends on your theme, apps, platform setup, catalogue size, and current technical issues. I focus on the SEO problems affecting your store rather than applying the same checklist to every platform.
Do you optimise product and category pages?
Yes. Product pages and category pages serve different search intents, so they need different optimisation strategies. I improve their targeting, structure, content, internal links, and technical signals without creating unnecessary duplication.
Can you help my products appear in Google Shopping?
I can review the SEO and product-data foundations that support Merchant visibility, including product information, structured data, feed consistency, price, availability, shipping, and return information. Visibility is not guaranteed because eligibility and placement depend on Google’s systems and policies.
How do you handle product filters and faceted navigation?
I review which filter URLs should be crawlable or indexable and which should be controlled to avoid duplicate pages and wasted crawl resources. The right approach depends on whether a filtered page has genuine search value and unique content.
Do you write e-commerce content?
Yes. I can plan and improve product descriptions, category copy, buying guides, comparisons, FAQs, and supporting content. The content is built around buyer intent and product accuracy, not a fixed word count.
Do you offer AI SEO or GEO for e-commerce?
Yes, as part of the wider SEO strategy. I improve product context, structured data, direct-answer content, comparison information, and entity clarity so your store is easier for traditional search and AI-driven search to understand.
How long does e-commerce SEO take?
The timeline depends on the size of your catalogue, competition, technical condition, platform, authority, and implementation speed. Technical improvements can create early movement, while consistent organic growth usually requires several months of focused work.
Do you guarantee rankings or sales?
No. Rankings and sales depend on competition, product-market fit, pricing, website experience, inventory, offers, search demand, and many other factors. I provide a clear strategy, careful execution, and transparent measurement instead of guarantees no ethical SEO consultant can control.