This B2B SaaS company offers a LinkedIn outreach platform. When I started, the site was almost invisible on Google. For months, most days recorded zero clicks, and the brand did not appear for the searches its buyers were making.
Here is how a structured SEO process changed that, and what the numbers look like today.
Results at a Glance
Organic search performance based on Google Search Console
The Challenge
Outreach and lead generation software is a crowded SaaS category with established competitors and heavy content output. This client faced three problems.
No search visibility. The site generated almost no impressions, so there was nothing for buyers to click.
Technical gaps. Before any ranking work could pay off, the site had to be easy for Google to crawl, index, and understand.
Low authority. A newer domain in a competitive niche has little trust, and Google ranks trusted sites first.
My Approach
I did not start with content or links. I followed a fixed order, because each stage makes the next one work better.
Phase 1: Technical SEO
Technical SEO came first. A site with crawl or indexing problems wastes every hour spent on content and links, so I fixed the foundation before anything else.
This phase focused on making sure Google could crawl the important pages, index them correctly, and read the site structure without confusion. It also covered site speed, clean URL structure, and fixing errors that held pages back.
In the graph, this period looks flat, and that is normal. Technical work removes blockers, and the results show up in the phases that follow.
Phase 2: On-Page SEO
Once the foundation was solid, I moved to on-page optimization. This is where the site started speaking the language of its buyers.
I mapped target keywords to search intent and optimized page titles, meta descriptions, headings, and content structure around them. I also built internal links so authority flowed to the pages that matter most for revenue, and structured content so search engines and AI search tools could pull clear answers from it.
This is where the first real movement appeared. Around April, clicks and impressions began to rise, and by May daily clicks had reached an early peak of nearly 40. Google had started to trust the site for its target topics.
Phase 3: Backlink Building
With strong technical and on-page foundations, backlinks were the next lever. Links from relevant, trusted websites tell Google that a site deserves to rank, and in a competitive SaaS niche, authority is often what separates page two from page one.
I built backlinks after the foundation was ready on purpose. Links pointing to a site that is not optimized waste their value, while links pointing to a well-structured site compound.
After this phase, the graph shows a clear shift. Both clicks and impressions kept climbing through the summer and moved sharply upward from late July.
What the Data Shows
Steady compounding. After the first rise in spring, performance settled at a higher baseline and kept growing instead of falling back. This pattern usually points to durable rankings, not a short-term spike.
Strong recent momentum. In the latest months, daily clicks reached around 58 and daily impressions went above 2,500. The site is now gaining visibility faster than at any earlier point.
Room to grow. An average position of 14.4 means many pages sit near the bottom of page one or the top of page two. Pages in that range are the easiest to push into the top results, so the current numbers are a starting point, not a ceiling.
Why This Order Works
Many SaaS companies start with blog posts or buy links first. Without a technical foundation, those efforts underperform. The sequence of technical SEO, then on-page, then backlinks makes sure each stage builds on the one before it. That is why the growth here was steady and not random.
Key Takeaways
SaaS SEO takes time. The first months showed little movement, and the growth came after the foundation was in place.
Technical, on-page, and backlink work are most effective in that order.
Rising impressions with a 14.4 average position show strong upside for further growth.
Want Similar Results for Your SaaS?
I help SaaS companies, healthcare brands, and service businesses grow organic traffic through SEO, AEO, and GEO. If you want a clear plan for your own site, visit antorseo.com to see my services and get started
